2015 Back to School Campaign

Developed the art direction as the lead designer for the Hollister 2015 Back to School campaign. Collaborated on a daily basis with cross-functional partners to ensure that key product categories were being properly represented in the marketing as well as balancing the visual appeal to Hollister’s teenage target customer. The season was incredibly successful, bypassing sales goals, increasing conversion rates, and leading to the first positive comparative quarter in three years.